A brand video shoot day runs roughly: 30–45 minutes of setup, an hour of hero frames, 90–120 minutes of volume content, 45–60 minutes of talking-head interviews, and a 20-minute wrap and backup. You need one on-site decision-maker, a tidy space, confirmed on-camera people and a quiet room for audio. Edited content typically arrives 5–7 days later.
If you have never been on a shoot before, the day can feel unpredictable. It should not be. Here is exactly what happens, in order, and what we need from you at each stage.
- Setup 30–45 min; hero frames first, while everyone is fresh.
- One named approver on site who can okay a frame in seconds.
- A quiet room away from HVAC is the single biggest audio win.
- Bring two or three wardrobe options in brand-neutral colours.
- Delivery 5–7 days; teaser clips can come sooner if agreed in advance.
The shape of the day
| Block | Time | What happens |
|---|---|---|
| Setup | 30–45 min | Lighting, audio, walkthrough of the space |
| Hero frames | 60 min | The considered images, while everyone is fresh |
| Volume content | 90–120 min | Process, details, repeatable clips |
| Talking head | 45–60 min | Quiet room, one topic at a time |
| Wrap | 20 min | Backup, check-off against the shot list |
What we need from you
- One decision-maker on site for the whole day.
- Access at the agreed time, plus power and somewhere to set down cases.
- On-camera people confirmed the day before, with two or three wardrobe options.
- A tidy frame: clear surfaces, clean glass, working bulbs, restocked shelves.
- A quiet room for interviews — away from air conditioning, traffic and the pantry.
Talking heads: how to not sound scripted
Prepare the questions, not the script. Bullet points sound human; memorised paragraphs do not. We ask each question two or three ways and use the version that sounds like you. If a sentence goes wrong, pause and start it again — the edit is invisible.
After the day
- Footage and images are backed up in two places before the crew leaves.
- A first cut or select set arrives within about 5–7 days.
- One or two revision rounds are standard; agree who consolidates the feedback.
- Plan the posting schedule while the content is fresh — content in a folder does not perform.
An hour of preparation reliably buys back two hours of shooting.
Frequently asked questions
How long does a brand video shoot take?
A half day is about four hours including setup; a full day is seven to eight. A realistic half day produces 12–20 short videos and 15–25 photographs.
What should I wear on camera?
Bring two or three options in brand-neutral colours. Avoid tight patterns, and avoid visible logos you do not own.
Do I need to write a script?
No. Prepare the questions and answer them in your own words — bullet points sound natural, memorised paragraphs do not.
How soon do we get the content?
Typically 5–7 days for edited deliverables. Same-week or same-day cuts are possible when they are agreed before the shoot.
How many revision rounds are included?
One or two rounds are standard. Agree in advance who collects and consolidates internal feedback — it is the main cause of delays.
Booking your first shoot day? We will send the shot list, the timing plan and the prep checklist before we arrive.
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