For a New Jersey med spa, one full content day typically produces a 60–90 second brand film, six to ten vertical clips answering common treatment questions, and 30–40 photographs of the space, team and details. The content is planned around specific placements — website hero, Google Business profile, Instagram reels and paid social — and delivered within about a week.
This is a composite walkthrough of how we work with local service businesses — a med spa here, though a café, clinic or studio runs almost identically. It is a process piece, not a results claim: what we plan, what happens on the day, and what comes out the other side.
- Brief starts from placements, not from 'we need video'.
- Trust content wins: real practitioners answering real treatment questions.
- Shoot around client hours; treat privacy and consent as a hard constraint.
- One full day: brand film, 6–10 vertical clips, 30–40 photographs.
- Delivery about a week, then a four-week posting schedule.
The brief: start from the empty placements
The first conversation is never about cameras. It is a list: the website hero is a stock image, the Google Business profile has three phone photos, Instagram has no treatment explainers, and the paid ads are running on a graphic. Five placements, five things to shoot.
Planning around a working clinic
- Shoot on a quieter weekday, blocking two treatment rooms rather than closing the business.
- Written consent for anyone appearing on camera, including staff and any client who agrees to take part.
- No client faces or records in frame unless explicitly cleared.
- One closed room for interviews so the audio is clean.
- The space reset and restocked before the crew arrives — fresh towels, clear counters, working bulbs.
The shoot day
| Block | What we capture |
|---|---|
| Morning | Hero frames: reception, treatment rooms, exterior, details |
| Midday | Process clips — hands at work, equipment, product, textures |
| Afternoon | Practitioner interviews answering real client questions |
| Late | Team portraits and the atmosphere shots that carry the brand look |
What gets delivered
- A 60–90 second brand film for the homepage and paid social.
- Six to ten vertical clips: one treatment question answered per clip.
- 30–40 finished photographs for the website, Google Business profile and listings.
- Cropped variants for 9:16, 4:5 and 16:9.
- A colour preset so phone content posted in between matches.
How the content is used afterwards
We hand over a four-week posting schedule with the anchor film first, then one treatment explainer a week, with photography feeding the website, profile and email. The goal is a library that lasts a quarter, not a burst that lasts a fortnight.
For a local clinic, the strongest content is not the polish — it is a real practitioner answering the question everyone types into search.
Frequently asked questions
What does a med spa brand video shoot include?
Typically a 60–90 second brand film, six to ten vertical clips answering treatment questions, and 30–40 photographs of the space, team and details.
Do you shoot while the business is open?
Yes. We block one or two rooms on a quieter weekday rather than closing, and work around appointments.
How do you handle client privacy?
Written consent for everyone on camera, no client faces or records in frame unless explicitly cleared, and a review pass before delivery.
How long does it take to receive the content?
About a week for the full set, with a teaser clip sooner if it is agreed before the shoot.
How much does a shoot like this cost?
A full day of combined photo and video for a New Jersey local business generally falls in the $2,800–$5,000 range depending on deliverables and turnaround.
Run a clinic, café or studio in NY or NJ? Tell us which placements are empty and we will plan one day around filling them.
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